First Feature

Tell what's the value for the
customer for this feature.

Second Feature

Write what the customer would like to know,
not what you want to show.

Third Feature

A small explanation of this great
feature, in clear words.

A Great Headline

A good subtitle

A great way to catch your reader's attention is to tell a story. Everything you consider writing can be told as a story.

Great stories have personality.

Consider telling a great story that provides personality. Writing a story with personality for potential clients will asist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.